The Growth Faculty

The Growth Faculty is a leading provider of world-class education for entrepreneurs and executives of dynamic Australian companies.

They provide access to the world’s greatest business minds and offer highly effective tools and programs to help drive growth, and address relevant issues facing business today and into the future.

Previous expert presenters include Malcolm Gladwell, Valerie Jarrett, Elizabeth Broderick, George Clooney, Simon Sinek and Jim Collins.

Overall Success

“On Demand” saves busy professionals time by granting them access to the world’s greatest business minds via Live Webcasts and On-Demand streaming video.

We helped The Growth Faculty host and stream video content to their member base using Salesforce Sales Cloud and Mediasite.

Centralising data in Sales Cloud provided the team with consolidated information about their members and in-depth viewer analytics. This was leveraged for the development of a gamification strategy which allows members to monitor their view history over time and see the progress of colleagues.

Working with our team, the Growth Faculty were able to extend their customer reach and provide greater value to their member base through the release of affiliate memberships, blog pages, gift memberships, promo codes and international sales in multiple currencies.

The Trausteknik team also built online ticket purchase functionality for live events, workshops, training and conferences.

Salesforce automation was used to deliver tickets to attendees of events with high profile presenters such as Hillary Rodham Clinton, Malcolm Gladwell and Malala Yousafzai.

A Website Built on Salesforce

We helped The Growth Faculty streamline their ability to manage web content by migrating their website from a standalone WordPress site to a custom, fully integrated platform built from the ground up. Their new site is fully integrated to Salesforce Sales Cloud, allowing The Growth Faculty to manage their products, pricing, offers and content all from a single system

We used Amazon Web Services Elastic Beanstalk technology to add computing power where needed to ensure that The Growth Faculty’s website is always ready for enormous public interest and peaks in demand.

Pardot

We built a Pardot campaign syncing tool that would automatically add contacts to Pardot email campaigns on a regular basis.

We also worked with The Growth Faculty to integrate Salesforce and Pardot. This allowed marketing teams to manage the distribution of campaign emails and leverage personalised, automated marketing journeys.

Technologies Used

  • Salesforce.com
  • Pardot
  • PHP
  • Media Site
  • Xero
  • Google’s G-Suite
  • Amazon Web Services
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