Craveable Brands - Salesforce® Franchise Management

With a focus on growing their Restaurant network, Craveable Brands were looking for a solution that would equip them to find the right small business operators to run new franchises. We helped the client consolidate multiple Franchising, CRM and Document management systems into a single workflow running out of Salesforce.

About the Company

Craveable Brands is the largest Australian owned quick service restaurant operator. Their iconic brands Red Rooster, Oporto and Chicken Treat are widely recognised and established in each of the markets in which they operate.

Craveable Brand’s extensive intellectual property focuses on restaurant operations, supply chain, franchising, IT, marketing, store design and construction, food innovation and customer satisfaction. With over 570 Restaurants, 12,500 employees and over 150,000 customers a day it is safe to say they’re cooking.

The Challenge

For Franchise Businesses assessing candidates is like interviewing a new employee mixed with hard sales. You want to find the right person for the opportunity and are competing against other brands to land the best talent.

It was important that the Franchise Web Portal we built for Craveable Brands was streamlined, dynamic and engaging in order to keep candidates excited about the brands.

Brand Identity

The applicant portal we developed as a part of this project ensured that the candidate is kept informed throughout their application through email updates, self service web pages and performance related feedback where required.

We worked closely with Craveable Brand’s marketing team to ensure that brand identity was showcased each step along the way.

Business Tools

We provided Craveable Brands with customized Salesforce® reporting and dashboards which helped them gain clearer, real-time insight into their Franchise lead pipeline and plan future marketing activity.

We made sure that legal and compliance related requirements were met by using Docusign to capture electronic signatures on franchise paperwork.

Technologies Used

  • Dell Boomi
  • Salesforce Reports and Dashboards
  • PHP
  • Docusign

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