Our client is a specialist real estate project marketing firm offering distribution of residential property in Sydney, Melbourne and Brisbane Australia. Their experienced team has aligned with some of Australia’s leading public and private developers to place over $2.8 billion of property sales.
After investing significant resources into their Salesforce Sales Cloud implementation with another partner, our client was not seeing a suitable return on their technology investment.
Their implementation was difficult to use, costly to modify and was not meeting compliance requirements. The team were considering throwing in the towel and removing Salesforce from their system architecture altogether.
Because of Trausteknik’s past successes with “at risk” accounts, Salesforce.com contacted us and asked if we could help with a "hail mary" instance refresh in an attempt to keep the customer.
At Trausteknik we take great pride in our ability to quickly learn how a business operates and collaborative form a technology strategy that leads to competitive advantage. In this case the client’s Salesforce instance was almost workable - but a number of key changes were required to meet industry requirements and drive user engagement.
Foundational modifications were made to the client’s data structures which laid the platform for a vastly improved stakeholder user experience. Residential property sales data was exposed to real estate agencies via a visually engaging web portal built from the ground up.
We used Salesforce to manage business data and project workflows, unlocking the following benefits:
Post implementation the client has seen continued sales growth and is hungry for new ways to leverage the power of the Sales Cloud platform.