The Growth Faculty

The Growth Faculty is a leading provider of world-class education for entrepreneurs and executives of dynamic Australian companies.

They provide access to the world’s greatest business minds and offer highly effective tools and programs to help drive growth, and address relevant issues facing business today and into the future.

Previous expert presenters include Malcolm Gladwell, Valerie Jarrett, Elizabeth Broderick, George Clooney, Simon Sinek and Jim Collins.

Overall Success

The Future Thinkers Program saves busy professionals time by granting access to business talks via Live Webcast and On-Demand streaming video.

We migrated the management of this product onto Salesforce, providing The Growth Faculty with a consolidated view of their customers and in-depth usage analytics. This has led to the development of a gamification strategy which allows program members to monitor their view history over time.

The Growth Faculty were able to extend their customer reach and provide greater value to their customer base through the release of affiliate memberships, promo codes and international sales.

The Trausteknik team laid the foundations for this activity via Salesforce® Development and re-architecture of their Salesforce® Data Model.

New event management Salesforce® Workflows support the delivery of in-house e-ticket delivery. Salesforce® Workflows were used specifically for the high profile “An evening with Hillary Rodham Clinton” event.

We used best in class Amazon Web Services Load Scaling technology to ensure that their site was ready for enormous public interest.

Pardot

The Growth Faculty asked us to help them improve and automate their email marketing campaign automation using Pardot. We built a Pardot campaign syncing tool that would automatically add contacts appearing in Salesforce® reports to Pardot campaigns on a regular basis.

Salesforce® Solutions

We helped The Growth Faculty streamline their ability to manage web content by migrating their website from a standalone WordPress site to a custom, fully integrated platform built from the ground up. Their new site is fully integrated to Salesforce, allowing The Growth Faculty to manage ticketing and event purchases in one system.

We also worked with The Growth Faculty to properly link Salesforce and Pardot, allowing the internal marketing team to manage the distribution of campaign emails and to incorporate marketing automations that tie directly into Salesforce® contact statuses and user actions.

Technologies Used

  • Salesforce.com
  • Pardot
  • PHP
  • Media Site
  • Xero
  • Google’s G-Suite
  • Amazon Web Services
The Growth Faculty